OVERVIEW

Body Sync Group Pty Ltd (BSG) is a privately-owned company based in Gold Coast Australia, and is the parent company of the Body Sync chain of health and beauty centres.

A sole trader business since 2001, BSG became incorporated in July 2006.  A pioneer of the hair removal industry in Queensland, and arguably the dominant contender, it is estimated that Body Sync studios hold between 30 and 40% of the combined waxing and pulsed light market in Brisbane.

In 2009, BSG restructured again to make room for two other businesses that had grown organically from within.  Angel Beach and Keppel Net, which had acted primarily as support entities for the Body Sync stores, broke away from BSG as part of a new company, Irukandji Group P/L.

At time of writing, BSG has 5 Brisbane branches and one on the Gold Coast, with fourteen staff.

STRUCTURE

The company is owned by Andrew Thompson, based in Gold Coast, Australia.  Before BSG, Andrew spent much of his adult life in the tyre industry, in sales, marketing, and management, servicing clients in Australia and overseas. 

Having been the principal therapist at Body Sync from 2001 to 2007, nowadays he devotes most of his time expanding the Body Sync brand and developing his other businesses.  On occasion, he still performs treatments to help out on busy days.

His son, Shae Thompson, is Group Operations Manager and oversees day to day operational aspects of the business.  Shae is the principal point of contact for many new clients and a familiar voice on the phone.

To ensure consistent quality of service and treatments, Emma Hough fills the role of National Training Manager.  Emma is another well known personality in the business and is helping to lift our already high standards even higher.

We keep the management team small and defined to maintain a family atmosphere for staff and clients, to keep expenses trim, and to provide a clear chain of accountability.

STRENGTHS

We consider ourselves cutting-edge and entrepreneurial, and are driven by success, not money.  While that approach has its risks, we are aware of them, and always stay focused on further developing our core strengths and identifying potential weaknesses before they arise.

Our competitors find us difficult to comprehend because we're not traditionalists and don't care much for glitz and glamour or conventional business thinking.  We believe that business should be fun and it should be different, and that staff should finish work each day feeling great. 

Our underlying credo is "Why churn out more of the same when you can create something that's never been done before?"

Another strength we've learned is to keep a tight hold on quality, through training, and perhaps more importantly, by resisting the common urge to outsource when a) we have the expertise to do it better ourselves, b) the cost savings are substantial, and c) it produces an opportunity to spawn a new business. 

New divisions are constantly emerging within BSG due to this habitual process of organic growth and expansion, and that diversity helps ensure future stability.  And harking back to fun, each new division presents us with another opportunity for artistic expression and reinvention of the industries in which we're involved.

It's never dull at BSG.

THE BUSINESSES

Body Sync began operations in Tarragindi, a south-side Brisbane suburb in 2001.  In 2003, it morphed from its Natural Therapies beginnings to Hair Removal. 

Other specialised beauty treatments have been added over the years, but hair removal remains the mainstay of the Body Sync brand. 

After several years of healthy growth, we opened a second Body Sync studio at Toowong in 2006, then Mt Gravatt and Brisbane CBD in 2007, Clayfield and Labrador in 2008, and New Farm in 2009. 

No longer needed, Tarragindi closed down in early 2009 and the company's infrastructure moved to the Gold Coast.

Despite requests, we've decided that franchising isn't in the best interests of the business, our clients, or intended franchisees at this point in time, and thus all stores to date remain company-owned.  We will look at franchising in Melbourne, Sydney, Hobart, and Adelaide in 2009, and retain the other state capitals as company stores.

With 84 consecutive record months at time of writing, and consistently high sales growth each year, we believe that we've found the right balance between service, price, product, professionalism, and customer satisfaction.

While staying conscious of the global economy, we'll continue to expand throughout the rest of FY09.  We plan to reclaim our place in the health and fitness arena in the third quarter of FY09.

CONTACT US

Mail:
Body Sync Group Pty Ltd
PO Box 10389
SOUTHPORT BUSINESS CENTRE 4215 QLD
Australia

Phone:
Brisbane: 07 3849 0666
Gold Coast: 07 5531 1611